Not your
dad's stodgy bookkeepers

But you probably guessed that already, right?

Demystifying spreadsheets? That’s our favorite pastime. But most importantly, we’re here to make your business finances accessible and easy to grasp. Because what’s better than a fun friend with a good head for numbers, supporting your financial health and wealth?

So often, bookkeeping kinda feels like the one part of online entrepreneurship that’s still stuck in a clunky computer from the 1970’s. Luckily, you’ve found the right people to support you along the way and add a little sunshine to the process.

Madison

owner & CEO

With a bachelor’s in accounting and a top 10 accounting firm on my resume, I thought I was headed down a solid career path. But after the birth of my second baby, I felt the Lord’s gentle pull on my heart to start my own business, serving entrepreneurs. So I put my brain into action. And with a combination of business podcasts at 3 am while feeding my little newborn son and a whole lot of elbow grease, Madison Dearly Bookkeeping came to life! And you know what? Taking the leap to work for myself and championing your business’s success has felt completely natural—the most vibrant version of a career I could possibly imagine.

When I’m not flying through data tables, I love spending time with my why—my family.

madison's formulas

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=total(favthing)
=avg+(guilty)pleasure

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I'm like an unhealthy level of obsessed with Drunk Elephant skincare, because it makes me look like a glossy skin care TikTok queen.

I won Miss New Mexico, competed for Miss America, and yes! I'll autograph your profit & loss report.

A good square of Hu salty dark chocolate is where my heart lies.

Whitney

lead bookkeeper

As a spreadsheet-obsessed nerd, I feel so lucky to have found the world of bookkeeping! When the pandemic hit, I found myself pivoting to numbers, which has proven to be such a happy fit. I work in every one of our client accounts, so chances are, I’ll help give your financials some love.

Whitney's formulas

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=total(favthing)
=avg+(guilty)pleasure

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=sum(fun+fact)

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In no particular order: yoga, pop-up bookstores, and sunrise paddleboard sessions.

I used to be a Broadway musician (a violinist!) and still occasionally play in an orchestra.

Pinterest-worthy homemade sourdough pastries, hands down yum.